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33°
The rise begins
The beginning

Born from a number, built on a philosophy

"The moment grain starts to rise is the moment ordinary becomes extraordinary."

The number 33 is not arbitrary. In the world of artisan bread — the foundation of all great hospitality — 33 degrees Celsius is the temperature at which a well-tended dough begins its natural fermentation rise. It is a precise moment of transformation, where patience and craft meet biology and time.

GrainRich33 was founded on the conviction that hotel dining should be genuinely worth staying in for. Not a convenience, not a buffet to endure — but a kitchen that takes the county seriously, sources from the farmers down the road, and cooks with the care a guest deserves at the end of a long journey.

Our model is simple in concept: we operate within hotels, bringing a full food and beverage concept — team, menu, supplier relationships, and brand — to each partner property. Every site we open serves two menus in one: a Worcestershire Table (or wherever we are), built entirely from local produce and regional tradition; and a World Table for the travelling guests who make up so much of a hotel's life.

We opened our first site at Gainsborough House Hotel, Kidderminster — a listed Georgian country house in the heart of Worcestershire. The county feeds the kitchen: Herefordshire beef, Teme Valley lamb, Evesham asparagus, Pershore plums, Bewdley ales, Astley Vineyard wines. And for the guest who has just flown in from Delhi, Dubai or Dallas, we have a table for them too.

What drives us

Four values, every day

01

Honest ingredients

We do not add complexity for its own sake. If an ingredient is on the plate, it earns its place. We prefer one exceptional component to three mediocre ones.

02

Radical transparency

We tell you where your food comes from, how it was raised, and who grew it. Traceability is not a marketing exercise — it is a commitment to accountability.

03

Craft over speed

Some of our dishes take days to prepare. Our stocks simmer overnight. Our bread rises slowly. We do not apologise for this. The time shows up in the flavour.

04

Community-rooted

GrainRich33 is part of the community it serves. We work with local suppliers, support regional food producers, and create a space where everyone feels like a regular.

From field to fork

We know where our food comes from

At our Kidderminster site, over 80% of food and drink comes from within 30 miles. Every supplier is personally visited. Astley Vineyard's wines are made three miles from the River Severn. Bewdley Brewery is five miles up the road. As we expand to new sites, we build the same relationships in each county from scratch.

Get in touch

Beef

Herefordshire Farms

Herefordshire, 30 miles

Lamb

Teme Valley Farms

Teme Valley, Worcestershire

Game & poultry

Revills Farm

Strensham, Worcestershire

Wines

Astley Vineyard

Stourport-on-Severn, 5 miles

Ales

Bewdley Brewery

Bewdley, Worcestershire, 5 miles

Gin & bitters

Piston Distillery & Malvern Bitters

Worcester & Malvern

The people

Meet the team

GrainRich33 is nothing without the people who make it run. Every person on our team shares the same commitment to quality and care.

GR

Founder & Director

Founder & Director

The vision behind GrainRich33, with over 15 years in premium hospitality. Passionate about ethical sourcing and creating spaces where people feel genuinely at home.

HC

Head Chef

Executive Chef

Trained in France and the UK, with a commitment to seasonal cooking that never loses sight of flavour. Changes the menu when the market dictates, not the calendar.

BM

Bar Manager

Head of Beverages

Built the cocktail programme from scratch, with a background in London's bar scene and a philosophy that good drinks should feel effortless to drink, not effortful to understand.

"A taste to remember is not an accident. It is a decision made a hundred times before the plate arrives."

— GrainRich33

See our menu